How a conservative industrial supplier realised video was the missing piece In mid-2023, Apex Industrial Controls - a Melbourne-based supplier of process control systems - faced a familiar problem in Australian B2B markets
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Which questions about using one-off promotional videos as operational assets will I answer - and why they matter? If you've ever paid for a single promotional video and thought of it as a one-time ad expense, this article is for you
When a Weekend Project Turns into a Graveyard: Jenna's Story Jenna, 38, bought a fiddle leaf fig at a weekend market. It looked expensive, full of life, and Instagram-worthy
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Why this list matters: Save on empty desks without risking security or speed If your office has more empty chairs than busy ones, you are paying for wasted space