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1. As a small e-commerce owner, I tried video ads last quarter and saw a 15% lift in conversion rates. But honestly, ROI tracking still feels murky—anyone have experience isolating video impact from other channels?

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1. As a small e-commerce owner, I tried video ads last quarter and saw a 15% lift in conversion rates. But honestly, ROI tracking still feels murky—anyone have experience isolating video impact from other channels? 2