Why do we keep scrolling when we don't know what’s next? It’s not just luck....

https://www.emergbook.win/why-do-we-keep-scrolling-it-s-down-to-structured-uncertainty-by-tapping-into

Why do we keep scrolling when we don't know what’s next? It’s not just luck. Platforms use structured uncertainty to hold our focus. By blending chance with immediate feedback loops, they’ve mastered the attention economy