When SaaS companies raise prices, they often face a tricky tradeoff: fewer...

https://seo.edu.rs/blog/is-it-normal-to-lose-31-conversions-for-a-22-revenue-lift-on-pricing-11180

When SaaS companies raise prices, they often face a tricky tradeoff: fewer sign-ups but higher revenue. One study found that a 31% drop in conversions led to a 22% revenue increase