When Promotions Break at Peak Volume: Jordan's Story

https://www.hotel-bookmarkings.win/replace-rigid-coupon-engines-a-step-by-step-guide-for-technical-decision-makers-at-retail

Jordan was the CTO at a 500-store retailer that had grown from a regional chain into a national brand. Promotions were central to the business - seasonal discounts, targeted coupons, and bundled offers drove foot traffic and online conversion