We don't wait for apps anymore. If a screen takes seconds to load, we bounce....

https://rowanbsll583.almoheet-travel.com/the-frictionless-frontier-why-instant-access-is-the-only-currency-that-matters-in-mobile-gaming

We don't wait for apps anymore. If a screen takes seconds to load, we bounce. Users expect seamless personalization that feels intuitive and instant mobile payments that remove all friction