Today’s shoppers are smarter than ever. They are exhausted by marketing hype...

https://travissinsightfulthoughtss.theglensecret.com/the-trust-audit-how-podcasts-and-forums-influence-the-modern-buyer

Today’s shoppers are smarter than ever. They are exhausted by marketing hype and terrified of buyer’s remorse, so they cross-reference everything on their phones before hitting buy. To win, you have to meet them where they are