Stop treating engagement like a chore and start treating it like a game. From...

https://www.primary-bookmarks.win/why-are-games-addictive-while-your-app-struggles-to-keep-users-active-it-s-all

Stop treating engagement like a chore and start treating it like a game. From building addictive daily streaks to providing instant feedback loops, mobile gaming has mastered the art of retention