Short brand names work better for digital gaming because they fit neatly in...

https://namesframe.com/short-brand-names-in-digital-gaming-why-they-make-a-strong-impression/

Short brand names work better for digital gaming because they fit neatly in mobile headers and app icons, making them easy to spot at a glance. They’re also easier to say and remember, which helps players find and talk about your game more naturally