Rank tracking is obsolete. AI Overviews caused a 30% CTR drop in EU markets,...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Rank tracking is obsolete. AI Overviews caused a 30% CTR drop in EU markets, making rank a bad metric. We need zero-click visibility, live dashboards, and schema-first content. Stop paying for static reports that ignore our new AI-led search reality