Old-school rank tracking is failing. With AI Overviews standard in EU markets,...

https://wiki-zine.win/index.php/How_to_Build_an_Internal_Case_to_Move_from_Traffic_KPIs_to_Visibility_KPIs

Old-school rank tracking is failing. With AI Overviews standard in EU markets, we are seeing a 30% drop in CTR as more users go zero-click. Monthly reports arrive too late and track the wrong things