Most online stores start as one-size-fits-all platforms that don’t fit anyone...

https://source-wiki.win/index.php/What_it_means_when_a_partner_%22owns%22_architecture_from_discovery_through_long-term_evolution

Most online stores start as one-size-fits-all platforms that don’t fit anyone perfectly. Composable commerce lets you pick and choose best-of-breed parts to build exactly what your business needs