Local SEO essentials why transactional keywords matter for real customer actions

https://medium.com/@terryhutchins/i-found-the-best-way-to-get-my-business-on-top-of-google-search-for-free-f3a7a3230b07

Transaction-friendly keywords are the shortcuts connecting local searchers to your products or services. By smartly optimizing your Google presence around these terms, you increase the chances of being found when it really counts