Great architecture shouldn’t shout for attention; it should guide the visitor...

https://wiki-tonic.win/index.php/The_Architecture_of_the_Payoff:_Designing_for_the_Spatial_Climax

Great architecture shouldn’t shout for attention; it should guide the visitor effortlessly. Modern entertainment venues often rely on digital gimmicks, but the most successful spaces leverage intuitive circulation flow to shape the guest experience