Forget glossy agency pitches. European builder-operators are treating SEO like...

https://www.last-bookmarks.win/europe-s-new-seo-founders-are-builder-operators-treating-search-like-a-software

Forget glossy agency pitches. European builder-operators are treating SEO like a product. By prioritizing proprietary tools and data, they force a rethink on how you vet partners. Stop buying fluff and start demanding actual engineering output.