Don’t fall for the “pan-European” trap. Most agencies confuse translation with...

https://bizzmarkblog.com/what-questions-should-i-ask-an-agency-about-hreflang-before-i-sign/

Don’t fall for the “pan-European” trap. Most agencies confuse translation with true localization, leaving your site invisible to local intent. When vetting partners, demand technical proof—specifically Hreflang validation inside GSC