Case Study: How a $1.2M SaaS Brand Stopped Chasing Exact-Match Anchors and Started Buying Real Business Outcomes

https://dibz.me/blog/the-real-playbook-for-anchor-text-cold-outreach-and-achieving-8-15-response-rates-1047

How a $1.2M SaaS Company Stalled Growth Chasing Exact-Match Anchors When I first met the founders of BrightForms, they were working off a simple belief: more exact-match anchor text = higher rankings = more signups