After a pricing change, some companies see a 31% drop in conversion but gain a...

https://oliviasinsightfulthoughts.novacrestiq.com/posts/pricing-change-caused-fewer-leads-should-i-change-the-funnel-or-the-price

After a pricing change, some companies see a 31% drop in conversion but gain a 22% lift in revenue. Balancing these shifts isn’t easy