1. Look, I’m all in on video content, but how are you measuring ROI beyond just views? We tried pushing more product demos last quarter and saw a 15% increase in lead quality, but tying that directly to revenue? Still a puzzle.

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1. Look, I’m all in on video content, but how are you measuring ROI beyond just views? We tried pushing more product demos last quarter and saw a 15% increase in lead quality, but tying that directly to revenue? Still a puzzle. 2